Your brand personality is essentially the “human” aspect of your brand it guides the way you talk to your customers and influences the visual identity you create to showcase your business – like your logo! It should immediately build a connection with the audience you’re trying to reach and reinforce the message of your brand. What's there are a few rules you should consider when choosing your logo font.įirstly, your logo font should be aligned with your brand's personality. Font: The Difference Choose The Best Font For Your Logo FAQs VideosĪ key things to remember is that there’s no one “right” font for your business logo design.

Yanone Kaffeesatz & Open Sans Typeface Vs. Don’t be afraid to break the rules 20 Perfect Font Combinations You Should Try 1. Test and experiment the old school way 7.

Seek inspiration from those who’ve been there, done that 6. Choose a font that meets three crucial requirements Test 1: Are the brand fonts flexible? Test 2: Does it have multiple font weights? Test 3: Is your font legible? 5. Use thick and rounded sans serif fonts to exude a young and friendly vibe 4. Use thin, stylized serif fonts to exude luxury. Pick a pair of logo fonts that matches your brand personality Pair a serif with a sans serif to exude approachability and trustworthiness. Understand the personality traits of different fonts Serif fonts Serif fonts Script fonts 3. Table of Contents How To Select Logo Fonts Legibility In Fonts Readability In Fonts Appropriateness In A Logo Font Different Types Of Logo Fonts: How To Choose The Right One? How Many Fonts Should You Use In A Logo? How To Combine Logo Fonts? Tips On Choosing The Perfect Logo Fonts 1.

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